Samsung Art Store Unveils First-Ever Art Basel Collection

Samsung is deepening its collaboration with Art Basel by extending its partnership to include Art Basel Miami Beach. Following its debut earlier this year as Art Basel’s first-ever Official Visual Display partner in Basel, Switzerland, Samsung continues to merge technology with art, offering innovative ways to engage with contemporary masterpieces.

As part of this extended partnership, Samsung is unveiling a groundbreaking initiative to bring curated collections from Art Basel’s renowned exhibiting galleries directly to the Samsung Art Store. This collaboration makes high-quality contemporary art accessible to a global audience, enabling art enthusiasts to experience premier gallery collections in their own homes.

Samsung is introducing a quarterly series of curated art collections, with the first installment launching today. Each collection will feature exclusive works from top-tier galleries showcased at Art Basel. This unique offering aims to democratize access to world-class art, providing an immersive and personalized gallery experience for Samsung Art Store subscribers.

The curated collections are available on Samsung’s iconic The Frame, a lifestyle television that transforms into a stunning piece of wall art when not in use. Widely recognized as the world’s best-selling lifestyle TV, The Frame bridges the gap between cutting-edge technology and artistic expression.

Subscribers to the Samsung Art Store can now explore Art Basel’s gallery highlights alongside existing collections from celebrated institutions like The Metropolitan Museum of Art, The Museum of Modern Art, and Musée d’Orsay. The integration of these collections ensures that the Samsung Art Store remains a premier destination for art lovers seeking diverse and distinguished works.

By combining Art Basel’s curatorial expertise with Samsung’s technological innovation, this partnership redefines how art is experienced. It empowers individuals to enjoy high-quality art from globally renowned galleries without leaving their living spaces.

Samsung’s commitment to supporting the arts and making them more accessible aligns seamlessly with Art Basel’s mission of promoting contemporary art worldwide. This collaboration not only enhances the way people engage with art but also underscores the potential for technology to democratize cultural experiences.

With the first collection available now and new collections set to debut quarterly, this partnership promises to continually inspire and captivate art enthusiasts, bringing the beauty of Art Basel into homes around the world.