Samsung brings Smart Utsav

Samsung India has unveiled its plans for the festival season with new product launches and a consumer promotion offer on a pan India basis for the festival season titled 'Samsung Smart Utsav'. The Promotion offer ensures an assured gift to the consumer as well as a chance to win the Samsung Smart Home bumper prize. Valid from September 15 till October 31, 2011 nationwide, the offer is said to give away gifts worth Rs. 150 crore to consumers during the 45 day period.

The Company has launched new LED and LCD Flat Panels TVs, new 21" Slim TV model, Frost Free refrigerator models - Series 54 and 59 for the festive season. Samsung is looking at Smart TV range and its Home Appliance product ranges to drive the growth during this festival period.

As a part of this promotion, the purchase of any Samsung LCD, LED or PDP Flat TV will entitle customers to fabulous assured gifts which could be any one of the following - 50 Blockbuster DVD Pack, 3D titles, DVD Player, Blu-ray player, 3D glasses and even a Samsung Soundbar.

The purchase of Samsung Refrigerator, Washing Machine, Microwave Oven, Air Conditioner, Flat TV, Digital Still Camera or Camcorder entitles consumers for assured cash back on their purchase in denominations between Rs. 200 to Rs. 15,000. Consumers purchasing any Samsung AV or Home Appliance product can participate in the daily Samsung Smart Home Bumper Prize for a bouquet of Samsung products worth Rs. 100,000; Rs. 50,000 or Rs 25,000. Consumers need only to SMS 'Samsung', their name and the product serial no. to 54542 to win one of the 24 Smarts Homes being announced every day. The Company is giving away over 1080 Smart Homes during the Promotion period.

“Based on our innovative new launches and the attractive ‘Smart Utsav’ offer, we are looking at a 30% jump in sales during the Promotion period,” said Mahesh Krishnan, VP & Business Head, Home Appliances, Samsung India.