The new Finance+ initiative allows consumers to access flexible EMI plans, cashback benefits, and simplified documentation at retail outlets, aiming to support wider adoption of advanced home appliances across urban and emerging markets in India.
Samsung India has expanded its consumer financing ecosystem by rolling out new offers under its Samsung Finance+ programme, aimed at making smart home appliances more accessible across the country. The initiative covers a wide range of products including refrigerators, washing machines, air conditioners, and microwaves, and is available at more than 8,000 retail outlets nationwide.
Under this programme, customers can access simplified financing solutions by visiting participating stores with basic identification documents such as Aadhaar and PAN cards. The company stated that the initiative is designed to streamline the purchasing process and reduce financial barriers for consumers looking to upgrade to modern home appliances.
Affordable EMIs and entry-level credit access
Samsung Finance+ offers “Easy EMI for All” options, enabling consumers to purchase appliances through flexible payment plans. EMI structures start as low as Rs 33 per day, making it particularly attractive for first-time borrowers and individuals with limited or no credit history.
To further encourage adoption, Samsung is also offering a limited-period cashback benefit of Rs 1,000 on purchases made through the Finance+ programme. The company said the initiative reflects its broader goal of increasing financial inclusion while expanding access to technology-enabled home solutions.
Ghufran Alam, Vice President, Digital Appliances at Samsung India, said the programme is designed to make advanced technology more accessible without adding financial strain on customers. He added that Samsung Finance+ aims to empower households to adopt innovation and upgrade their living standards with greater ease.
AI-powered appliances and smart ecosystem integration
Samsung also highlighted its Bespoke AI appliance lineup, which focuses on energy efficiency, personalization, and smart connectivity. The range integrates features such as the AI Home Screen interface, Bixby voice assistant, Samsung Knox security, and SmartThings connectivity to deliver a unified smart home experience.
The appliances are designed to offer seamless integration across devices while improving convenience and security for modern households. The company emphasized that the ecosystem is built to enhance user experience through intelligent automation and connected functionality.
Global brand collaborations and marketing initiatives
In related developments, Samsung has partnered globally with 20th Century Studios to promote the upcoming film The Devil Wears Prada 2. The collaboration includes promotional content featuring the Galaxy S26 Ultra, showcasing features such as “Circle to Search with Google.”
The device was also highlighted at the film’s global premiere, where it was used to capture red carpet visuals in a campaign branded as the first-ever Runway Cam #withGalaxy. Several international celebrities participated in the activation, demonstrating the device’s imaging capabilities in a high-profile entertainment setting.
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