Shirish Agarwal has been promoted to Head of Marketing for Samsung India's entire MX business. This promotion follows Shirish’s nearly three-year-long tenure with Samsung India, where he served as Director of Marketing since 2023. He will lead Samsung’s marketing strategy and brand initiatives for mobile experiences in India. Prior to his promotion as Head of Marketing, he served as Director of Marketing for the company.
Shirish first joined Samsung India in 2009 as Deputy General Manager, Marketing, and spent nearly a decade with the company. After that, he also worked with companies like HP as a Marcom Specialist in the Imaging & Printing Group, Times Internet as a Product Manager, and CyberMedia as an Assistant Manager.
Shirish Agarwal has built strong experience and expertise in handling brand communication, consumer behaviour, and marketing strategies over the years. Moreover, he was also been closely involved in building consumer-focused campaigns for Samsung in India. Before rejoining Samsung India, he worked with Panasonic India from 2019 to 2023.
Shirish holds an MBA in Marketing from Sungkyunkwan University under the Samsung Global Scholarship Program. He has also completed an MBA in Advertising and Communication from EMPI Business School.
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