Samsung reinforces Galaxy range with Galaxy Alpha smartphone

Unveiling a new design approach, Samsung Electronics has unveiled new Galaxy Alpha, the latest addition to Samsung’s Galaxy smartphone line. The Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish offering a flagship Galaxy experience. The elegant and sophisticated Galaxy Alpha delivers exceptional performance, making it the optimal convergence of style with cutting-edge technology.
 

S.K. Kim, Managing Director, Sales, Samsung Electronics, India said, “As the market leader, Samsung has significantly contributed to the market growth by setting new benchmarks in offering the best-in-class technology and products. With the launch of Galaxy Alpha, Samsung is announcing a new design approach to satiate customer demands for an irresistibly stunning and stylish product. This revolutionary product will change the dynamics of the premium smartphone segment in India.”
 

  “The Galaxy Alpha was built and designed based on the specific desires of the consumer. With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device,” said Asim Warsi, VP, Mobile & IT, Samsung India.
 

Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha, created for consumers to express their unique style. The artisanal beauty of the Galaxy Alpha features an irresistible design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At 6.7 mm, the Galaxy Alpha is the slimmest Galaxy devices ever. The unique compact construction and light weight provides consumers with maximum in-hand grip and control.


Galaxy Alpha will be available in India from the 1st week of October at an attractive price of INR. 39,990/-. The new smartphone will be available in Charcoal Black, Dazzling White and Frosted Gold colors.