Samsung rolls out new NX Mini Smart Camera
Samsung Electronics has announced the launch of the NX mini, the slimmest and lightest interchangeable-lens camera in India which will be available exclusively through Amazon.in as part of a strategic partnership. This launch also announces a key shift in the company’s go-to-market approach for the digital imaging category, which will increasingly move to the online channel in response to the consumers’ changing needs and buying behaviour.
"This shift in our strategy is created to meet the needs of our customers who are constantly looking for the best in technology. We understand the buying patterns of our consumers and are constantly strengthening our network to cater to their evolving needs. This offering through Amazon.in will enhance accessibility for the NX mini camera,” said Asim Warsi, Vice-President, Mobile & IT, Samsung India.
The latest addition to the NX series, NX Mini SMART camera sports a portable and stylish design and offers stunning image quality which makes it the perfect “go-to” camera for capturing special moments. This power-packed camera with a 1” BSI CMOS sensor and innovative features like Wink Shot and Baby Monitor, also boasts of NFC and Wi-Fi capabilities that allow sharing of images on a real-time basis. The NX mini is world’s slimmest and lightest interchangeable-lens camera which will be sold on Amazon.in.
The Samsung NX mini comes with a 16GB Memory Card and is now available in India at a special launch price of INR22,990 (9mm Lens) and INR27,490 (9-27mm Lens) on www.amazon.in. As a launch offer, customers will also get a Samsung Backpack worth INR1,999 free along with the camera.
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