SAP AG has announced new capabilities for the SAP Customer On Demand solution that empower businesses to know their customers like never before, guide them through each step of the buyer’s journey and groom customers to become loyal brand advocates. Combining the advantages of consumer-grade design, social, mobile and cloud technology with deep customer insight and awareness-to-cash process automation, the solution re-imagines what customer-centricity means for today’s enterprises. Designed for marketing, sales and service organizations, SAP Customer OnDemand is comprised of the SAP Sales OnDemand, SAP Service OnDemand and SAP Social OnDemand solutions and the SAP Social Media Analytics application by NetBase. The announcement was made at CeBIT 2013, being held March 5-9 in Hanover, Germany.
The inability to gather insight about each stage of the buyer’s journey across multiple platforms is a major limitation with most CRM applications today. In addition, it is costly, inflexible and time-consuming to tap into back-office systems to expose customer-specific processes such as pricing, quotes and sales orders. Whether companies leverage on-premise, cloud or hybrid solutions, SAP is the only company that can easily integrate with any environment to surface the insight and execute the processes that deliver a new level of customer-centricity.
“Mobile is a must-have capability for our sales teams. SAP Sales OnDemand delivers full-feature mobile apps — at no extra cost — that helps our mobile sales team in China to collaborate on the road, all with a complete customer view. With the SAP Sales OnDemand mobile app, they’re prepared to make every customer engagement relevant and meaningful,” said Jaap Stoppels, Manager, Managed Training Services, Schouten Global.
