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SAP has announced that the company will take over cloud-based marketing platform Emarsys in a deal that will round out companies’ ability to tailor communication with customers across all online channels.
Emarsys helps companies to interact on a personal level with customers through channels like email, social media etc. This approach is called experience management that is gaining traction as people increasingly transact online.
Emarsys, based in Vienna, Austria, serves 1,500 customers around the world and employs more than 800 staff. Terms for the transaction were not disclosed.
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