Manish NairÂ
Director, Partner Sales - India, ASEAN & ANZ, SAS
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“At SAS, our focus is on building a high-performance partner ecosystem that combines deep domain expertise, trusted industry knowledge, and the ability to deliver measurable business outcomes.
Through the SAS Partner Program and SAS Partner Academy, we are making targeted investments in partner enablement across AI, data and analytics, cloud, and industry-specific solutions. This includes technical certifications, cloud readiness initiatives, and advanced AI training that equip our partners to lead customers through increasingly complex transformation journeys with confidence.
However, enablement alone is not enough. We work closely with our partners through joint business planning, co-selling, solution co-creation, and shared accountability for customer success. By aligning our investments and go-to-market strategies, we help partners accelerate value realisation, deepen customer relationships, and unlock new growth opportunities across industries.
Our objective is clear: to create a scalable, innovation-led partner ecosystem that enables organisations across India to realise the full potential of AI and analytics while driving sustainable growth for our partners and customers alike.
PARTNER PROFITABILITY AND SUSTAINABILITY
At SAS, our strategy for driving partner growth and profitability is centred on creating long-term, sustainable value rather than short-term transactional success. We focus on helping partners build differentiated capabilities in high-growth areas such as AI, data and analytics, risk management, customer intelligence, and industry-specific solutions.
Through the SAS Partner Program, we invest in enablement, certifications, solution development, and go-to-market collaboration to equip partners with the skills and expertise needed to win larger, more strategic opportunities. Our cloud-native SAS Viya platform also enables partners to develop scalable, repeatable offerings that accelerate deployment and expand recurring revenue opportunities.
A key pillar of our approach is co-selling and co-innovation. We work closely with partners on joint business planning, pipeline development, customer engagement, and solution creation, ensuring alignment from opportunity identification through to value realisation. This allows partners to deepen customer relationships, increase deal sizes, and create new services-led revenue streams.”
