Sikh entrepreneurs announced the launch of Totella, an open media platform, to share the story of the August 5th Sikh massacre in Wisconsin by a white supremacist.
Paul Singh, founder and CEO, Totella, said, "Totella has been in development for more than six months and we planned our soft launch this week. When the shooting occurred at a Sikh gurdwara in Wisconsin last Sunday, killing 6 people of my faith, our team was compelled to tell the world the story of the tragedy that befell our country."
Totella was founded to address a gap in storytelling and was developed To-tell-a…story, so that each smaller voice can be heard and sewn into one fabric to tell the whole story. Totella enables a collage of multimedia perspectives and the Totella community’s interactions on each topic ranging across the entire spectrum of the human experience.
"Our team was immediately engaged in the crisis response to the tragedy in Oak Creek, WI on August 5th. As all Americans across the country lent support to and stood in solidarity with the Sikh community, Totella provided an effective story telling platform for people to stand together against hate," said Sapreet Kaur, Executive Director, Sikh Coalition.
