Ajay Kumar Dubey
Country Head - Channels, Forcepoint
“Partner program is a very important framework under which the partners and the channel teams can engage and build their GTM activities. Our partner program is designed to encourage deeper engagement and early engagement where the rewards are designed in proportion to the level of engagement. We are a 100% channel company and we strongly encourage our partners to understand and embrace the program. One of the key considerations we have while designing the program is –‘simplicity’. We recognize that simple and easy to understand programs have a wider reach.
Benefits from Forcepoint’s Partner Program
Partners get a variety of benefits from the program –
Creating stickiness with customers – we would encourage customers to continue the partner incumbency during every renewal and significant milestone of the product lifecycle.
Enhanced MDF that is directly proportional to early and deeper engagement
Attractive Rebate programs
Appreciation program through partner certificates which are very popular in the social media
We have built consensus on some of the local initiatives that we do and the partner management is on-board with us. This helps in deeper acceptability of the program which is effectively co-owned. The programs that we conduct for building awareness and lead generation are co-hosted by the partner. This gives an opportunity for the partner to participate the program with their point of view as well.”
