According to International Data Corporation’s (IDC) APEJ Quarterly Mobile Phone Tracker, the India smartphone market grew by 229% year over year (YoY) in the third quarter of 2013 (Q3 2013). Vendors shipped a total of 12.8 million smartphones in Q3 13 compared to 3.8 million units in the same period of 2012. 3Q13 grew by close-to 28% over the units shipped in the second quarter of 2013 (2Q13).
The 5.0-inch–6.99-inch screen size smartphones (phablets) continued to show sustained growth in 3Q2013 as well – the phablet category contributed to 23% in the overall market in terms of volume.
The overall mobile phone market (Feature Phones and Smartphones) had a 12% growth YoY and a 7% growth quarter over quarter (QoQ) with the share of feature phones sliding further to make 81% of the total market in 3Q13 despite the feature phone market growing at 3% in 3Q2013 over 2Q2013.
“The growth in the smartphone market continues to drive the overall growth numbers for the phone market given that there is still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters,” said Manasi Yadav, Senior Market Analyst, IDC India.
The third quarter of 2013 witnessed a slowdown in the numbers for top local vendors such as Micromax and Karbonn, while international vendors like Samsung and Nokia powered by their new product launches made up for close-to 30% of the overall market in Q3 2013
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Smartphone Market grew by lower priced feature phone sales, says IDC
