Handygo has partnered up with Sony BMG for exclusive digital rights to 12 premium Hindi, Tamil and Telugu movies. The content will be deployed on the WAP platform across different operators, and Handygo will be the sole owner of the WAP content.
"VAS companies are exhibiting a growing penchant for regional content as it accounts for 40-50% of mobile music market in India. South India is the largest regional market in mobile music monetization. Hence, Handygo is looking to acquire more content in the regional space," says Praveen Rajpal, Chief Executive Officer, Handygo. The portfolio underlines the holistic approach of the company in content acquisition as the collection is a balanced one, including premium movies from both Bollywood and Tollywood.
With this partnership, Handygo has enhanced its visibility in the Bollywood and South mobile WAP market. Customers can play contests on IVR, download wallpapers, animations and music and stand to win various exciting prizes.
