Sony Ericsson has unveiled Yoshihisa (Bob) Ishida will be joining the company as Deputy CEO and Executive Vice President with effect from 1 September. Rikko Sakaguchi will be leaving Sony Ericsson to take up a position at Sony Corporation.
Bob will be based at Sony Ericsson's largest R&D facility in Lund, Sweden where he will take up the assignment as Deputy CEO and EVP. He will have responsibility for Sony Ericsson’s design centre and product and portfolio development teams as well as taking on a broader executive role to enhance integration and alignment across Sony Ericsson.
Bob is currently Corporate Executive, SVP, in charge of Platform & Partner Strategy and President of Sony's Home Entertainment Business Group. He previously served as President of Sony's TV Business Group as well as VAIO Business Group at Sony Corporation.
Bob Ishida commented: "I am excited about taking up the role of Deputy CEO and EVP at Sony Ericsson. Working closely with Bert Nordberg and the management team we will further strengthen the existing product portfolio by integrating content and services while leveraging the partnership with Sony and other key strategic partners".
Bob's appointment will provide greater focus on the integration of content and services into Sony Ericsson's product portfolio. He will contribute to the company's technology strategy that will deliver on Sony Ericsson's ambition of becoming a leader in Android.
Rikko Sakaguchi has been part of the leadership of Sony Ericsson since the start up of the Joint Venture in 2001 most recently as Chief Creation Officer overseeing product and portfolio development. Rikko Sakaguchi will continue to support Sony Ericsson in his new role at Sony Corporation
