Taking Sony Ericsson’s entertainment heritage to new heights, the company has launched the much-awaited XPERIA X10, XPERIA X10 mini, XPERIA X10 mini pro, Vivaz, and Vivaz pro. The new portfolio of phones was unveiled by Kareena Kapoor – its newly-appointed brand ambassador for the region. The phones combine rich graphics with intelligence capabilities.
Further, Sony Ericsson also announced the rollout of an impelling marketing campaign with a barrage of new elements, including its association with Bollywood celebrity Kareena Kapoor. Another interesting aspect of the company’s upcoming campaign will be the greater emphasis on digital and social networks marketing, which is in synergy with what today’s evolving consumer wants.
Speaking on the launch of the new phones, Hirokazu Ishizuka, Corporate Vice-President & Head – APAC region, Sony Ericsson Mobile Communication, said, “The proliferation of social and digital media is changing the consumer experience with mobile phones and the new portfolio we present today really takes communication entertainment to the next level.”
“We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly-growing digitally-evolved fan base over various social networking platforms,” he added.
Among the many new features, the new phones introduce signature applications like Mediascape and Timescape that lets consumers organize everything in their phone in an intuitive way.
Sony Ericsson is also partnering with India’s leading content and application providers to deliver the latest in entertainment content for consumers. This includes leading players such as Hungama, MTV India, UTV, Shemaroo, Electronic Arts, Indiagames, and Disney mobile among others, who will come together with the mobile phone brand to offer content and applications to Sony Ericsson users in India.
