As per the latest update, MSM’s video-on-demand brand, Sony LIV, was showcased at Microsoft’s DevCamps for app developers and marketers in Mumbai. Microsoft conducted the Dev Camp to train developers on building skills to develop apps for Windows.
Nitesh Kripalani, Executive Vice-President New Media, Business Development and Digital/Syndication, Sony Entertainment Network, presented the Sony LIV application at the workshop. He highlighted the unique features of Sony LIV like the Mood Wheel which allows users to watch videos as per their mood/genre. He pointed out how users can also create playlists of their favourite shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. He also elucidated Sony LIV’s innovation of introducing short-content formats like Catch-up episodes, Quickisodes and crunch episodes for the benefit of Sony’s time-strapped viewers.
Kripalani said, We are proud to have partnered with the fast-growing Windows Store to leverage its wide customer base. We have pulled out all stops to make Sony content from the last 18 years down to last night, available in innovative formats on Sony LIV. Through this platform, we aim to not only showcase our endeavour but also share knowledge in this space so the application segment in India can progress collectively.
The Sony LIV app is available on the Windows store.Â
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