Sony has introduced Blu-ray audio-visual products in India. Blu-ray-enabled products will be available in a wide range of products including Blu-ray Disc players, Home Theatre systems, PlayStation3 and VAIO, which will provide high-definition picture and audio quality as well as Internet connectivity to consumers. Watching movies, listening to music, playing games, recording and storing content or for all of the above, Blu-ray technology makes your high- definition world come alive. Looking at a ten-fold growth in volume, Sony plans to capture 60% market share and increase the number of outlets to 4,000 by FY2012. Sony also offers a mega consumer promotion deal. On the purchase of every BD player worth Rs.9,990, consumers can avail two free Blu-ray discs of Legion and Michael Jackson's This Is It.
Masaru Tamagawa, Managing Director, Sony India, said, "Sony Blu-ray is poised to take over the market as the new benchmark for the next generation of audio-visual entertainment. As always, we continue to offer products and technologies that manifest innovation at its highest level as well as the ability to deliver the best customer experience to the world."
Software enhancements like BD Live, Enhanced Bonus Views, Interactive features will help expand the appeal of Blu-ray products. With Internet Video, a service platform, you can enjoy various Internet video contents without PC. You can watch Internet-based content from video-sharing sources like YouTube or from Video On Demand (VOD) on your TV to which Sony's BD Player is connected.
