Multi-Screen Media (MSM)’s premium video-on-demand service, Sony LIV has updated its application to be compatible with the recently launched iOS7. On the all-new iOS 7 platform, users can log in via Google + and can also share videos via WhatsApp. The innovative app experience matches the redesigned user interface and enhanced functionality of the new iOS mobile operating system.
Nitesh Kripalani, EVP – New Media, Business Development and Digital/Syndication, Sony Entertainment Network, said, “This is, indeed, one more feather in the Sony LIV cap. iPhone, undoubtedly, is one of the most loved, sophisticated and successful mobile handsets today. The new iOS7 is visually as well as functionally very advanced and we have updated our app to match this high level of sophistication. We want to be available wherever our user is and being compatible with the iOS7 was a natural progression. To now also be featured as the best new application on iOS is undeniably a rewarding and very elating moment for us.”
Apart from being available on Apple iOS, this premier video-on-demand brand is available online, on Google Android, Java, Windows Phone 8, Windows 8 PCs and tablets. It offers an immersive user experience through various innovative features. In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes.
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