Spice Global Group, one of the foremost VAS players in the country, has tied up with Reliance Communications (RCOM) and Entertainment Network India Limited, the holding company of Radio Mirchi, for a unique service. The tie-up will provide an innovative value-added service on the IVR platform on all the networks of Reliance. The service will make Radio Mirchi's content available to Reliance mobile subscribers on their mobile phones even to the most remote locations in the country.
The service is aimed at migrant customers in the circle and will allow them to listen to the radio content of their home-towns. The service will also enable people from the most remote locations in their circles to access radio content which was not available to them through traditional radio service.
