Spice has launched a brand campaign “Spice Milaye Sapnon Se”. With this unique, successful campaign, Spice targets youth all over India but especially those who live in smaller towns and presents Spice smartphones as the medium through which people connect to their dreams.
As a part of this brand campaign, Spice has launched a series of digital activities starting with the “Spice Milaye Sapnon se” contest that will run from 24th March to 2nd April, 2014 on a specially created microsite. This unique digital initiative is a platform for people to share their dreams with the world through creating the World’s Biggest Dream Tree.
Commenting on the announcement, Dilip Modi, Chairman, S Mobility Ltd., said, “Spice truly believes in empowering people to realize and fulfil their dreams with smartphones. This digital contest ‘Spice Milaye Sapnon Se’ is our initiative to collaborate with consumers on a common platform where they share their dreams and aspirations with us and the world at large. The contest is the first in a series of initiatives, both online and offline, that Spice is taking to connect with consumer’s dreams and enable them to realize those dreams with Spice Smartphones.”
The winner will be chosen from all qualified submissions with special consideration for the top voted entries. There would be two kinds of winners, daily winners and a dream prize-winner. The daily winners would be rewarded with Super Stylish Spice Stellar Mettle Icon Mi-506 everyday based on maximum likes per day, during the 10 days of the contest. The grand winner would be gratified with a dream package of 5 unique Spice Smartphones + 5 stylish headsets based on the maximum votes over the entire contest period.
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