InMobi in a latest survey has conducted on mobile connected devices and its usage patterns in India, revealed that connected devices like tablets and Smartphone have taken over conventional fixed devices like desktops and laptops. InMobi partnered with Mobext, the mobile marketing network of Havas Digital, to conduct a study to better understand how consumers are using mobile connected devices in India, as mobile internet usage has surpassed desktop internet usage earlier this year.
According to the InMobi survey, covering more than 2,800 respondents across the country, Smartphone still remain the most preferred for entertainment and communication, while tablets are soon catching up. In what could be termed as technology adoption, the survey revealed that 54% of Indian desktop users & 56% Smartphone users are likely to purchase a tablet in next six months.
Phalgun Raju, InMobi’s Regional Director and General Manager for India, Southeast Asia, Hong Kong, Taiwan, said, “The average Indian spends more time on their mobile device than on desktops or laptops. With the significant growth in tablet adoption, we see that tablets are used more frequently for a wider variety of activities compared to Smartphone, such as shopping, business communications and banking.”
The survey indicates that in India, the connected device study was run uniquely across mobile/Smartphones, laptops and tablet users and examined the media consumption habits of more than 2800 respondents in India. The survey revealed that 80 per cent of respondents said the mobile/smartphones was their primary device while 13 per cent stated that the laptops/desktops primary device and so on.
