STMicroelectronics has announced its collaboration to develop solutions for a fully interactive TV experience, including a Triple-Play implementation of next-generation HD interactive solutions being deployed by broadcasting operators in China.
With the rapid acceleration of Triple-Play services in China, the convergence of new HD full interactive technologies such as IPTV, OTT and PushVOD is critical for operators to further increase their revenues. The growing adoption of Triple-Play services countrywide fuels the demand for HD STBs with the best balance between performance, cost and maturity.
Under the guidance of SARFT (State Administration of Radio, Film and Television), cable operators across China have provided new requirements for interactive STBs. Meeting these requirements, IC chips for digital STBs play a key role in providing an interactive TV experience.
The collaboration between 3H and ST dates back to the launch of cable digital TV in China. The parties achieved early success cooperating to develop solutions for standard definition (SD) digital migration using ST’s MPEG2 SD platform and 3H’s MW 1.0 middleware.
“As a world-leading provider of ICs for digital TVs and set-top boxes, ST has been working closely with local firmware/software/middleware vendors to bring the best digital TV and set-top box solutions to the China market,” said YU Lee, Regional Vice President, Digital Sector, Greater China & South Asia Region, STMicroelectronics.
ST has provided comprehensive hardware and software resources, including reference boards, to 3H as new-generation platforms are released.
