Movers & Shakers

Subba Rao to Lead Vertex 2.0 and Global Expansion as Co-Founder & Chief Growth Officer

As India positions itself at the forefront of the global AI revolution, backed by policy initiatives and infrastructure investments that signal a new era of digital leadership, Vertex Group is charting an ambitious course to capitalise on this transformative moment. Headquartered in Times Square and recognised globally for its leadership in technology-enabled business transformation, Vertex Group has announced that industry heavyweight Subba Rao is joining the organisation as Co-Founder and Chief Growth Officer (CGO) to spearhead the company's Vertex 2.0 initiative and supercharge its global market expansion. This strategic leadership addition reinforces the company's commitment to Vertex 2.0, a bold strategic initiative that seamlessly integrates cutting-edge artificial intelligence, automation, and human capital to revolutionise how enterprises transform, scale, and compete in an increasingly digital marketplace.

Subba Rao brings with him over 25 years of distinguished experience spanning growth strategy, operational transformation, and commercial excellence across global markets. Under Subba Rao's strategic leadership, Vertex Group aims to accelerate its trajectory toward becoming a 1,000-crore global powerhouse while maintaining its foundational commitment to human-centric innovation and sustainable growth. A proven architect of scalable business models, Subba has built a reputation for institutionalising best practices while driving measurable commercial outcomes through technology adoption and process excellence.

Gagan Arora, Founder and President of Vertex Group, said, "India's emergence as a global AI and digital powerhouse presents unprecedented opportunities for organisations that can combine technological prowess with strategic execution. Subba's appointment reflects our strategic intent to build world-class leadership capabilities as we scale our operations and capture significant market share in APAC's rapidly expanding tech-enabled services sector. His proven ability to architect scalable growth frameworks, institutionalise operational rigour, and drive commercial excellence will be critical to our Vertex 2.0 vision. With Subba on board, we are better positioned to achieve our ambitious target of building a 1,000 crore enterprise that leads with innovation, delivers transformative client outcomes, and sets new industry standards for excellence."

Prior to this appointment, Subba served as Executive Vice President-Solutions and Transitions at Teleperformance, where he orchestrated large-scale transformation programs that blended technological innovation with operational discipline. His track record of designing and executing growth strategies across complex, multi-geography operations will be invaluable as Vertex Group scales its global footprint and diversifies its service portfolio. Throughout his career, Subba has been responsible for growing organisations to the tune of 200 million per year, demonstrating his exceptional capability to drive large-scale revenue expansion and market penetration.

During his illustrious career, Subba architected comprehensive transformation frameworks, utilising advanced analytics, process automation, and stakeholder alignment to drive sustainable performance improvements. His domain expertise encompasses strategic planning, business development, quality management, organisational transformation, and talent leadership. He is particularly recognised for his data-centric approach to decision-making and his ability to build high-performance cultures that balance innovation with operational stability. Subba's distinguished career includes pivotal leadership positions at WNS Global Services, Capita, Wipro, HSBC, and Asian Paints, where he consistently delivered breakthrough results through strategic vision and execution excellence.

Subba Rao said, "Joining Vertex Group represents an extraordinary opportunity to shape the future of intelligent enterprise solutions at a time when technology and human ingenuity are converging to redefine business paradigms. What draws me to Vertex is its unwavering commitment to marrying cutting-edge innovation with operational discipline, a philosophy that aligns seamlessly with my approach to building scalable, sustainable growth engines. I am eager to partner with the exceptional talent at Vertex to accelerate our transformation agenda, expand our global footprint, and create differentiated value propositions that empower our clients to thrive in an increasingly competitive marketplace."

Subba's contributions to the transformation and excellence space have earned him widespread recognition within the industry. Throughout his career, he has pioneered quality frameworks and continuous improvement methodologies that have become benchmarks for operational excellence. His strategic approach to aligning business objectives with execution capabilities has consistently resulted in superior outcomes across diverse industry verticals, establishing him as a thought leader in enterprise transformation and growth acceleration.

Vertex Group, one of the global leaders in providing intelligent enterprise solutions, is accelerating its tech-driven expansion across key markets, including the USA, UK, Philippines, UAE, Nepal, India, and Africa. The company is also planning to further expand its footprint in Canada, Australia/New Zealand, and Saudi Arabia. With five core business verticals and two new divisions on the horizon, Vertex is aggressively diversifying through strategic acquisitions and innovation. The company is set to launch proprietary AI solutions designed to revolutionise outsourcing by automating tasks, boosting precision, and enabling data-driven decision-making, solidifying Vertex Group's position at the forefront of technological advancement with Vertex 2.0.