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Sukhesh Madaan to launch Digital FMC Brand - Envent

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Sukhesh Madaan, Ex- Sony Ericsson and Microsoft Executive has embarked the journey of entrepreneurship with the launch of Envent, a consumer digital brand. Envent is believed to manufacture and distribute IT peripherals, Telecom Accessories and consumer digital products. 

 

Envent is aimed to fulfill the vacant space of an Indian Premium brand, which really understands Indian consumer needs and develop products accordingly. He plans to take the normal distribution route and also will be present in the LFRs and online websites. His target customers will be every individual who has access to PCs or Smart Phones. Envent also has some exciting products for Kids and hence in terms of age group it varies from 5 to 50.  Its products include Ergonomically designed Keyboards, colorful range of Notebook mouse, Wooden speakers in IT and Apple & Samsung Smart phone accessories in Telecom.

 

Sukhesh Madaan, Founder & CEO said, "I saw a lot of gap between Indian consumer aspirations/requirements v/s what is available for them. These gaps exist both in terms of product pricing as well as quality and features. This opportunity always existed and the emerging of new product categories like tablets &smart phones provided the last impetus to switch from Employee to Employer."