NARASIMHA MURTHY
FOUNDER & CEO, CONNECTIVITY IT SOLUTIONS PVT. LTD.
Murthy said the APAC forum surfaced both opportunities and near-term risks for channel partners, particularly around supply chains and AI adoption. A regular attendee since 2016, Murthy highlighted concerns stemming from forecasts of DRAM shortages, warning that delivery delays—especially from December onwards—could significantly impact partner commitments, particularly in public sector projects where penalties for delays are stringent.
Murthy noted that artificial intelligence dominated discussions at the forum, reflecting its growing importance across customer conversations. While partners are actively exploring AI, he said the key challenge lies in identifying viable use cases and successfully taking them to market. He said sessions encouraging experimentation—testing, learning quickly, and moving on if needed—offered practical guidance.
On execution challenges, Murthy identified talent enablement as a major barrier, citing rapid technology shifts and limited distributor capacity to support a wide range of OEMs. He advocated a more focused OEM strategy and greater collaboration among partners, stressing that integrated, co-created approaches—facilitated by OEMs—will be critical to addressing market complexities and delivering outcome-driven solutions.
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