Symantec announces Growth Strategies for Partners

Symantec Corp. has announced its channel strategy and vision at the inaugural Asia-Pacific and Japan Symantec Partner Engage 2010 Conference in Sanya, China. The announcement includes planned enhancements to the Symantec Partner Programme focussed on helping partners differentiate their business, maximize sales opportunities and accelerate profitability. In 2010, Symantec will offer partners additional opportunities for growth and provide them with solutions to solve customers’ complex business issues. Under the enhanced programme, which will go into effect at the end of 2010, Symantec will put a thrust on driving partner competence in key solutions areas and providing partners with more resources, tools, incentives and sales support.

“Asia-Pacific and Japan is a growing and diverse market. We are committed to working with our partners to help them build strong businesses selling Symantec solutions and services, providing them with opportunities to differentiate themselves in the market,” said Vishal Dhupar, Managing Director, India & SAARC Region, Symantec Corporation. “We look forward to strengthening collaborations with our partners this year to best serve our mutual customers.”

Symantec will be enhancing the Symantec Partner Programme to put a greater emphasis on rewarding partner capabilities and competence. Specializations, which recognize partners with a proven expertise in a particular area of business, will become the cornerstone of the Symantec Partner Programme. Specializations will provide partners with the skills and expertise required to deliver differentiated services to their customers. In Asia-Pacific and Japan, Symantec currently offers the following Specializations: Endpoint Management, SMB, and Data Loss Prevention (DLP), with more to come in the near future.

The Symantec Partner Programme will continue with the existing partner levels, which include Registered, Silver, Gold and Platinum. Within the enhanced programme, Specializations will become essential to attaining partner levels, and revenue requirements will be removed.

“Our channel vision is to deepen the relationships with our partners and help them to identify new ways to accelerate growth. Symantec’s enhanced partner programme based on Specializations will enable our partners to stay ahead through their investment in the development of skills and in-depth knowledge in particular competence areas,” said Vineet Sood, Head – Channels and Alliances, Symantec. “We will be delivering new tools and resources to help partners accelerate these growth opportunities.”

To recognize partners’ investment and expertise, the Symantec Partner Programme will provide exclusive benefits to specialized partners that will help increase their competitive advantage, improve recognition by customers and drive more revenue. Specialized partners will have greater access to Symantec sales and technical resources as well as financial incentives that will help reduce the sales cycle.