Symantec gives every opportunity to its Partners

 Amitabh Jacob
Channel Director
India & SAARC, Symantec

Specialized in computer security, data protection and remote management software with both consumer and business offerings, Symantec has grown its strength with "Norton" products. The Norton product line includes Norton Antivirus and Norton Internet Security, designed to provide computer protection against a wide array of online threats.  

With Symantec, partners already have the inherent advantage of partnering with the world’s leading brand of security and management solutions, with a combined strength across storage, security, management, data protection and more from a portfolio no competitor can match.

Amitabh Jacob, Channel Director, India & SAARC, Symantec, shares, "As a channel director, I am responsible for planning and execution of channel capacity, competency for Symantec in India and SAARC. My commitments include building and expanding relationships with the channel community, developing strategies that result in predictable, profitable growth for partners and enabling our partners with the tools and information they need to succeed in the competitive marketplace."

Key things considered for channel profitability

Symantec continues to focus on improving its partners experience, their ability to be successful and differentiating their business with specialized solutions. Symantec’s expanded sales, technical and business enablement resources help partners get the most from the time and effort they invest in their business, and with Symantec. It is equally important for its partners to succeed faster with accelerated profits, predictable results and sustained advantage.

Amitabh says, "We lay a lot of emphasis on high-quality enablement that involves transfer of skills and knowledge to partners. The enablement programmes also assist in the process of Certification and Specialization. Our competency framework includes separate focus on all aspects of the business:  Sales, Presales/Technology, Delivery and Implementation. These are delivered across the country through Symantec Sales/Presales teams, Symantec Education team, Value Added Distributors."

Accelerating profitability and business for Partners

Symantec continues to offer rebate incentives to channel partners. However, to augment the existing partner profitability programmes, it has launched the SymPlus programme. SymPlus rewards individuals at a partner level for successfully obtaining Symantec Technical Specialist accreditations or Authorized Symantec Consultant assessments; Closing deals in the Opportunity Registration Programme; and Executing qualifying marketing activities. 

Information management, cloud, virtualization, mobility, data growth and threat landscape, all present opportunities for growth for partners with specialized skills and knowledge, increase revenue potential and relevance by assisting businesses to meet these challenges. Through the enhanced Symantec Partner Programme, Symantec is committed to enabling partners to develop skills and knowledge that meet their customers’ security, storage and systems management needs today and helping them expand their businesses in the key growth markets.

Symantec’s vision to its Partners

Symantec is a channel-focussed company. Amitabh says, "Our partners complement our technology with their reach and knowledge of our technology.  Our vision is to give every Symantec partner the opportunities for predictable, profitable business growth; relevant market-leading solutions to secure and manage their customers’ information and skills and tools to deliver superior value to their customers."