TAT collaborates with Nokia Thailand

Mr. Suraphon Svetasreni, Governor of the Tourism Authority of Thailand (TAT), presided over ‘Promoting Thai Tourism on Digital Platforms and Mobile Applications’ at the Enigma Theatre, Siam Paragon, affirming official cooperation between the organisation and Nokia Thailand. The host of the event also included Jirapat Janjerdsak, Nokia's head ecosystem developer. ‘The New Amazing Thailand’ mobile application and a new game ‘Thailand Racing by Smile Land’ for Nokia smartphones that run the Windows Phone operating system were introduced.

“I’m truly glad that TAT finally has the chance to work with Nokia on an innovation that will help promote Thailand’s tourism using Nokia smartphones running Windows Phone. After our huge success on the iPhone, iPad, Android phones, Blackberry and Nokia smartphones, TAT decided to embrace the Windows Phone mobiles so that we would cover all the smartphones in the market. Therefore, to celebrate our achievement, we are presenting ‘The New Amazing Thailand’ mobile application now available for every mobile operating system, renovated with new astonishing designs and packed with comprehensive contents plus special travel offers from numerous online agencies in Thailand. TAT has expected that the total downloads of the app should double from its previous release, which has been downloaded for more than 300,000 times so far by smartphone users around the world. Now we are confident to consider a mobile application as an absolutely potential channel for promoting Thai tourism to people on the other side of the world. It is such a productive collaboration we have with Nokia, and we are looking forward to welcoming any other innovations that would help promote Thailand to the world and encourage tourism activities in our country like the Amazing Thailand app does,” said Mr. Suraphon.

Jirapat Janjerdsak, said, “The Company was delighted to have cooperated with the Tourism Authority of Thailand in order to encourage the Thai tourism industry and the country’s wireless communications environment. Not only does the application meet the needs of tourists, but as well urge Thai developers to strive for better application development.”

‘The New Amazing Thailand’ mobile application is now available on Nokia Lumia 900, 800, 710, and 610, which have already been distributed to various stores in Thailand. In addition to ‘The New Amazing Thailand’, Nokia has also been working with TAT on the new game named ‘Thailand Racing by Smile Land’ to be launched specifically on the Windows Phone mobile operating system.