Tata Teleservices Limited, the country’s fastest-growing dual-technology telecom service provider, has launched the Photon TV, an exciting new application that allows Tata Photon Plus subscribers to watch live television channels on their laptops while on the move as well as on their personal computers at home and in the office.
An industry-first service built on the country’s fastest mobile broadband service, Tata Photon Plus, the Photon TV service is exclusively available to Photon Plus users.
“Tata Teleservices Limited has always been a pioneer in terms of adding value to the mobile communications experience in India, we added value to the way people talk by introducing the Pay Per Use (TATA DOCOMO) and Pay Per Call (Tata Indicom) concepts in India. Now, we have moved mobility another few giant steps along the evolutionary path, with the launch of Photon TV today. This innovative product underlines the technological superiority of the Photon technology, which has become the rage amongst Internet-users,” said Mr Anil Sardana, Managing Director of Tata Teleservices Limited.
Tata Teleservices Limited worked on the Photon TV product jointly with Apalya Technologies, a pioneer and leader in developing and enabling mobile video delivery platforms. Apalya Technologies is a leader in putting together platforms that seamlessly stream video content to consumers, integrating mobile operators, content owners, content aggregators and mobile advertisers, thus creating new revenue streams across the value chain.
The pricing mechanism to avail the Photon TV service is also very reasonable and works on a subscription model. It is currently available in three different subscription options—Rs.4 per channel per month; Rs.29 per month for My Combo (a bouquet of 10 channels); and Rs.75 per month for all channels.
