Telcordia has announced its slate of speakers at this week's TM Forum Management World Americas 2010 in Orlando, FL, emphasizing the critical role of Next-Gen B/OSS in enabling communications service providers (CSPs) to deliver innovative services and to stay competitive in the mobile value chain.
Telcordia's Chief Technology Officer & Chief Strategy Officer Adan K. Pope will participate in an executive debate, entitled "Smart Pipes: Cloud - Who's the Service Provider?" The panel will discuss the role of CSPs in the cloud computing value chain, where they need to invest to capture market share, and what competitive forces will affect their position.
"There is a fair amount of hype surrounding cloud-based services, but ultimately the market winners will be those who provide the most valuable cloud services with the greatest internal operational efficiencies," said Pope. "CSPs need to expose their infrastructure and core competencies to customers and value chain partners, which will drive B/OSS to become more of a profit center than a cost centre."
In addition to Pope's keynote, three other Telcordia senior team members will participate in speaking engagements. Grant Lenahan, Vice-President and Strategist, will facilitate a guided group discussion on “Mobile Advertising: What will drive Its Success". They will discuss the key success factors that were not addressed in the first wave of mobile advertising as well as explore the opportunities that are present in today's mobile advertising ecosystem.
