The dominance of SOTI continues on the back of a powerful product ecosystem

Bullish about the growing MDM market in India, SOTI serves a diverse range of customer verticals with its mobility solutions and SOTI ONE Platform. In a conversation with VARINDIA, MUSTHAFA EBADI, Chief Operating Officer - SOTI shares how the company is focussed on addressing the MDM market in the country while also highlighting the success factor 

Can you tell us more about your products? 
SOTI MobiControl is our flagship product and our Enterprise Mobility Management (EMM) solution and has been in the market since 2001, catering to almost 17,000 customers globally. When we realized that EMM and Mobile Device Management (MDM) were becoming table stakes, SOTI developed the SOTI ONE Platform with various products to cater to the need of the mobility administrator or IT manager. We also ensure that the SOTI ONE Platform stays above the competition and we continue to add advanced capabilities and additional features to meet the evolving needs of our customers.
 

SOTI XSight, part of the SOTI ONE Platform, combines diagnostic intelligence with our mobile-first support solution to improve the ROI of your business-critical mobility. SOTI XSight enables organizations to leverage advanced diagnostics and operational intelligence to improve performance and reduce operating costs. Organizations can also access customizable device and business data to improve performance and reduce operating costs. SOTI XSight integrates with SOTI MobiControl to give complete visibility on device performance and supercharges it with analysis, support and management tools needed to streamline your business-critical mobile operations. 
 

SOTI Connect provides complete lifecycle management for industrial and mobile printers relied upon for business-critical processes such as shipping labels, barcode identifications, transaction receipts and more. Organizations can get unparalleled capabilities and efficiency by centrally managing their mixed printer vendor environment through a customizable single pane of glass.
 

SOTI Snap allows customers to get more value from their investment in mobile devices. SOTI Snap is a cross-platform solution that enables organizations to rapidly build mobile apps to replace paper-based processes by using the data-capturing capabilities (camera, video recording, barcode scanning, etc.) of mobile devices. With SOTI Snap, you can easily digitize data collection and approval processes to make them fast and efficient, allowing your business to save money and optimize your mobile device investment.  
 

What are your investment plans for India? 
“Make in India” is an initiative by the Government of India to create and encourage companies to develop, manufacture and assemble products made in India and incentivize dedicated investments into manufacturing. The policy approach was to create a conducive environment for investments, develop a modern and efficient infrastructure, and open up new sectors for foreign capital.

SOTI’s commitment to a sustainable future in India aligns with the vision of economic development within the country. Over the years, India’s rich talent has heavily contributed to SOTI’s growth, supporting SOTI in tackling and solving the toughest mobility challenges for organizations globally. 

Building a key foundation in India demonstrates the innovative technology hub India has to offer. As a participant in the 'Make in India' initiative, SOTI not only aligns itself with the vision of a self-reliant India but also contributes to job creation, skill development, and the overall economic development of the country. 

The 'Make in India' project, for SOTI, is not just a strategic move but a demonstration of its belief in the capabilities of the Indian workforce and a commitment to fostering innovation within the country through -
•    Research and Development initiatives and community programs
•    State-of the-art support infrastructure tailored specifically for the Indian market 
•    Transforming businesses with our technology – the SOTI ONE Platform 

How committed is SOTI towards its customers?
We put a strong focus on our customer base in India to ensure their business needs are met from a local perspective, with innovative and state-of-the-art technology. Our journey began in India on the foundation of simplifying the support we provide for customers in the region. This localized approach will ensure that SOTI goes above and beyond for its Indian clients and that they have everything they need to take mobility to endless possibilities. 

Can you throw some light on SOTI’s journey in India?
SOTI’s President and CEO, Carl Rodrigues has origins in India. His grandfather served in the Indian army. This not only contributes to our deep ties to the region, but also demonstrates why our commitment to support a thriving business environment in the country is so important to us.
Our presence in India began back in 2013. We started off in Gurugram and over the years, we have continued to aggressively explore and invest in other regions across the country. We have key locations in India -
•    Gurugram – 2013
•    Kochi – 2019
•    Lucknow – In 2023 we expanded our presence to the Lucknow region

Our long-term company strategy is built on continuing to support the Indian market, reciprocating the same commitment that the nation has done for SOTI’s growth. Within India, our teams include technical support, sales, professional services, marketing and development in India for all major SOTI ONE Platform products.

We have hosted 5 SOTI Next Gen Campus Recruitment Drives as part of SOTI’s long-term vision to expand its footprint in India, the first of which was held in Kochi in 2019. This year as part of the company’s expansion in the country, SOTI conducted the Roadshows at selected colleges in Lucknow from August 21st to 23rd, 2023. Through these roadshows, we provide students with an overview of our company, our products and the opportunity to learn about the impact our technology has across the globe. The students got an inside look at SOTI’s culture, opportunities for career growth and upskilling and the recruitment process. In an effort to find the best and brightest talent the region has to offer the recruitment process includes a challenging coding test and P&C interview process.