
The newly formed Trump Media Group CRO Strategy will go public on Nasdaq via a SPAC merger with Yorkville Acquisition Corp, backed by $1B Cronos tokens, $200M cash, $220M warrants, $5B equity line, and additional direct investments
Trump Media & Technology Group, led by U.S. President Donald Trump, has teamed up with cryptocurrency exchange Crypto.com to launch a new venture modelled on corporate treasury-style strategies. The initiative will focus on accumulating Cronos (CRO), the native token of Crypto.com, marking one of the most significant efforts yet by a major U.S. media and technology entity to institutionalize a crypto asset.
The new company, named Trump Media Group CRO Strategy, will list on Nasdaq under the ticker symbol MCGA through a merger with special purpose acquisition company (SPAC) Yorkville Acquisition Corp. Funding commitments include $1 billion worth of Cronos tokens, $200 million in cash, $220 million in warrants, and a $5 billion equity line of credit from a Yorkville affiliate. Trump Media will also directly purchase $105 million worth of Cronos for its balance sheet, while Crypto.com has agreed to invest $50 million in Trump Media stock.
Following the announcement, Trump Media’s shares rose 6.6% to $18.36, while Cronos surged nearly 30% to $0.20. Yorkville’s shares, however, edged down by 2.2%.
A move inspired by bitcoin treasury models
The deal draws comparisons to the playbook of MicroStrategy, which began accumulating bitcoin in 2020 under executive chairman Michael Saylor. That strategy has since turned MicroStrategy into one of the largest corporate holders of bitcoin, with holdings now valued at nearly $100 billion. Analysts note that Trump Media’s move could pave the way for a similar long-term valuation strategy, particularly as companies increasingly consider cryptocurrencies part of their reserves.
“Anchoring Truth Social’s rewards economy and corporate reserves in CRO effectively institutionalizes the token,” said Alice Liu, head of research at CoinMarketCap. “It also reflects a broader trend of companies using native tokens as part of their treasury strategy.”
Broader crypto push by Trump-linked ventures
The move follows a series of Trump family-linked crypto initiatives. Earlier this year, holders of tokens issued by World Liberty Financial, a Trump-affiliated venture, voted to make the assets tradable. Meanwhile, asset manager Canary Capital filed to launch an exchange-traded fund tied to the $TRUMP meme coin.
Tuesday also saw separate crypto news involving Trump’s circle: 1789 Capital, an investment firm co-founded by ex-Bank of America executive Omeed Malik with Donald Trump Jr. as a partner, confirmed it will invest in predictions market platform Polymarket, where Trump Jr. will join the advisory board.
The CRO venture underscores Trump Media’s deepening engagement with digital assets, potentially signaling a new wave of institutional adoption across the U.S. crypto landscape.
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