TV viewing to become social with mobile app:Floats

BeerajahSswain, Sanjay Bhat and Antony Vendhan have jointly released the social app for Android and IOS platform based mobiles and tablets called Floats. 

Users can choose to take opinion polls, react to advertiser content, channel content, like or comment on posts, providing an instant measure to advertisers and broadcasters on the success of their programs. 

Floats data aggregation capability will provide advertisers with feedback, measurement and engagement tool, and help channelize advertising spend sharper. Floats will also benefit broadcasters to get knowledge of the exact audiences that actually engage with their channels and programs.

BeerajahSswain, Co-Founder, Floats said, “Floats will help viewers with better content discovery along with connecting friends and strangers across passion points and TV content. Though it is hard to predict any numbers beyond a year, we expect to clock around half a million downloads from the upcoming IPL season which is a perfect event for a social TV experience.”

 “We are currently in talks with advertisers around this IPL season to use this 2nd screen experience and measure engagement across their TV campaigns. Floats will change the way the broadcast and advertiser fraternity have so far worked together,” said Antony Vendhan.

Floats is now available in Beta version on the Google Play Store.