Singapore-based mobile technology start-up, U2opia Mobile, has pioneered the next wave in value-added services by extending their Unstructured Supplementary Service Data (USSD) platform and hosting a USSD gateway on cloud which will lead towards the implementation of social and content VAS possible in one day. The first deployment of USSD gateway on cloud has been with Tigo Group across El Salvador, Paraguay and Bolivia and the service has already racked up close-to 70,000 users in the space of two weeks.
With this innovation, the final barrier is removed for any telecom carrier to implement USSD services on its network, as it removes all dependency on the carrier’s own USSD gateway.
Sumesh Menon, CEO, U2opia Mobile, said, While services powered through Fonetwish were a runaway success in practically every country we entered, deploying services through the host carrier’s USSD gateway did present a layer of complexity. There would invariably be issues relating to hardware, bandwidth and so on, thereby increasing the time needed for implementation.
By deploying the USSD gateway on cloud, implementing USSD services becomes a plug-and-play process for any operator, vastly reducing the time and resources required. It opens up a world of opportunity for every carrier globally, to provide value-added services to their non-smartphone user base.
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