IDC has revealed a new report on the Indian tablet market. As per the IDC's Worldwide Quarterly Tablet Tracker data for CY 2013, the overall India Tablet shipments for CY 2013 stood at 4.14 million units representing a year-on-year growth of 56.4% over CY 2012. While 1H 2013 witnessed substantial growth in tablet volumes driven largely by low-end devices, the market observed contraction in the second half of 2013. Despite a strong festive-season demand, spending on tablets slowed down in 2H 2013 as the consumer adoption approached early stages of maturity on this category of devices.
“The popularity of phablets has, in fact, crossed over the demand for 7-inch tablets. For a price-conscious market like India, it is about owning a combination device, meeting the needs with one device instead of two. Also, the return rates on low-cost 7-inch tablets have been unexplainably large. The first-time users latching onto such devices are now looking to move to products that offer better experience in terms of life span and quality,” said Karan Thakkar, Senior Market Analyst, IDC.
The report further revealed that the top vendors of the tablet market are Samsung, Micromax and Apple.
However, there has been an uptake in the adoption of tablets amongst commercial users. These are primarily meeting relevant needs in industries such as financial services, healthcare, media and education, amongst others.
