Vdopia Inc has announced VDO, a new file format that enables advertisers and publishers to seamlessly run video enabled ads on the mobile web without Flash or plug-ins. This format powers Vdopia's Mobile Video Advertising solution, which allows leading brands to auto-play video on mobile web pages, adjacent to content, on virtually any smartphone without disrupting the user's web-browsing experience. Currently, VDO Mobile Video Ads run across iPhone, iPad, Android and BlackBerry devices.
“Our new VDO technology makes mobile video ads scalable for the first time ever, using nothing but HTML5 and Javascript,” said Srikanth Kakani, founder of Vdopia. “With mobile usage and smartphone ownership rapidly climbing worldwide, Vdopia continues to push the boundaries in mobile video advertising to help advertisers; their agencies and publishers accomplish their business objectives.”
During its beta period, Vdopia's VDO allowed partners such as Sony Pictures, Universal Studios, Microsoft, Samsung, Bausch & Lomb, Lufthansa, Nokia, Vodafone and Disney to do just that in key global markets. For publishers, the VDO format upgrades mobile advertising inventory to multimedia capability without any additional investment.
“In 2002, Flash created a new paradigm, delivering video over the Internet and making possible the likes of YouTube, Hulu and any site with video content and ads. Yet, today, millions of smartphone users and the brands seeking to reach them are left out of this video experience. They are frustrated by missing content and unsupported plug-ins when they surf. The .VDO format provides a universal platform for delivering video content, beginning with advertising, across the mobile web,” said Kakani.
