Versa Networks building its competitive edge with its innovative partner programs

Venkata SR Datla
Channel Sales Head – India & SAARC, Versa Networks

“The Versa ACE Partner Program, a 5-Star CRN rated Program, was created with the goal of enabling partners to -

Accelerate time-to-revenue by building SASE competency and expertise
Captivate and retain market attention through the delivery of differentiated customer value with Versa SASE
Engage with customers to build trust, foster customer loyalty, and preference for Versa SASE solutions

Partners are looking for vendors that will help them to differentiate themselves from other competing solutions. According to Gartner, Secure Access Service Edge (SASE), worldwide, over the next five years, will grow at a CAGR of 36%, reaching almost $15B by 2025. The ACE Program was created to enable partners to capitalize on the market opportunity. 

Key components of Versa Partner Program

Versa ACE partners are rewarded for achieving competency and expertise in their areas of specialty. Partners are eligible for financial (discounts, rebates, etc.) and marketing benefits to uncover new revenue opportunities, unlike the traditional MDF program, where partners are reimbursed after the activity has been completed. At Versa, we offer joint marketing funds where the funds become available upon approval. We believe that this approach fosters a collaborative and genuine partnership between Versa and its partner ecosystem. 

When it comes to partner recruitment, we are looking for partners who truly want to foster a highly collaborative partnership to uncover new opportunities. At Versa, our strategy is not to recruit 1000’s of partners where 20% of the partner ecosystem brings 80% of the revenue. We believe when all partners win, we win! Earlier this year, Versa SASE won in the ‘Best Emerging Technology Breakthroughs’ awards category, while the Versa ACE Partner Program was honored in the ‘Channel Program of the Year’ awards category for the value we bring to the channel. With Versa SASE, our partners have a competitive advantage that enables them to deliver unique customer value.”