VENKATA SR DATLA
HEAD - CHANNEL SALES – INDIA & SAARC,
VERSA NETWORKS
Versa is a 100% channel-first organization. Our corporate goals are designed to move in lockstep with our partners’ success. Every go-to-market motion begins and ends with the partner. Our policies emphasize enablement, transparency, and shared profitability rather than control. We provide partners with complete access to account intent data, engagement analytics, and pipeline visibility so that Versa and partner sales teams can collaborate seamlessly. Incentive programs, MDF allocation, and deal registration are directly aligned with partner success metrics. When our partners grow, Versa grows.
PARTNER ENGAGEMENT STRATEGY
Trust and loyalty are the foundation of Versa’s ACE Partner Program (Accelerate, Captivate, Engage). We invest in building true partnerships which is not transaction mindset, but through initiatives that drive mutual success:
• Early Engagement: Versa’s field teams are encouraged to bring partners into every deal from the first meeting to co-create value and differentiation.
• Shared Insights: We actively share buying intent, engagement, and digital signal data from our campaigns.
• Co-Marketing Excellence via XAmplify: Versa provides partners access to XAmplify, a dedicated demand- generation automation platform that allows them to instantly launch Versa-branded or co-branded digital campaigns, email nurtures, and social media promotions. It gives partners ready-to-use assets, analytics, and ROI tracking, making lead generation faster, more measurable, and partner-controlled.
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