The India mobile handset market will become the hub for new smartphone innovations, not just for India but the world Vivo to invest more in India to bring its design and research and development (R&D) centres to complement it’s strategy in ‘make in India’ strategy. The recent announcement of Rs 4,000 crore investment in setting up a new manufacturing plant in Uttar Pradesh that will generate 5,000 jobs in its first phase.
As per Vivo,it grew 63.2% in terms of value and 60.9% in terms of volume in January 2019, even as the industry grew at a mere 16.8% and 14.2% by value and volume respectively, with the market share of 9% by volume in October-December 2018, making it the third largest player after Xiaomi and Samsung, as per Counterpoint Research.
Analysts said that setting up R&D centres is a natural extension of the smartphone makers’ ongoing India strategy, which will help the brands predict and be on top of the trends faster than the competitors. It also said, over the next few years these R&D centres will catalyse the Indian mobile handset ecosystem and contribute to the generation of new intellectual property as well as new made-for-India smartphone innovations.
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