Walmart is eyeing to sell its Vudu transactional video-on-demand service and as per the sources , Walmart is mulling a sale as the video streaming market in the US becomes more competitive, with the launch of multiple new SVOD and AVOD offerings including Apple TV+, Disney+, HBO Max and NBC Universal’s Peacock. The TVOD model is also increasingly seen as being overtaken in popularity by subscription streaming, according to the The Information.
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Walmart told The Information that it was always “open to conversations with new and existing partners to explore opportunities for continued growth” of the service, without divulging details.
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Bloomberg reported last year, that Walmart was considering opening up Vudu to streaming partners such as HBO Now, Showtime and Starz on the model of Amazon Channels as part of a move to convert retail shoppers to users of online services.
