The US retail giant, Walmart has announced that it will take over Zeekit, an Israeli startup which has developed a dynamic virtual fitting room platform. For Walmart, Zeekit will enhance customer digital experience when purchasing clothing online for Walmart.
The financial details of the deal were not disclosed.
Walmart US EVP of Apparel and Private Brands Denise Incandela said, "Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base."
She added, "That’s why I’m thrilled to announce Walmart’s plan to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience."
Zeekit was founded by CEo Yael Vizer, CTO Alon Kristal and VP R&D Nir Appleboim. As per news source, the company has raised $9 million to date. Walmart said that Zeekit's founders will be joining the company.
Incandela said, "We’re confident that with the team’s expertise in bringing real-time image technologies, computer vision and artificial intelligence to the world of fashion, we’ll identify even more ways to innovate for our customers in our continued effort to be the first-choice destination for fashion."
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