Wearables brand Boult rebrands as ‘GOBOULT’

India’s wearables brand, Boult will embark on its next phase of expansion that includes a new brand name GOBOULT and a new logo. This will be a more focused business strategy, with significant investments in technology, design, and retail growth. The drive comes after a strong FY25, when the brand ended the year with ₹800 crore, almost doubling its revenue in two years. GOBOULT is targeting ₹1,000 crore in FY26.

A new Transformation, A new Branding

The word "Go" signals a mindset shift, with speed, ambition, and transformation woven into the brand's DNA. And this transformation is extended across the entire business strategy, from product design and retail expansion to global positioning and consumer experience.

The new brand logo features two symbolic elements: a screwhead and an arrow. The screw embodies inner strength, innovation, and precision, while the arrow signifies the addition of the word “Go” in the brand, implying movement of the brand into building futuristic tech, and transformation. Together, they embody who GOBOULT is and where the brand is headed.

Varun Gupta, the Co-founder of GOBOULT, shared, "Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation. The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that’s as bold as the youth we serve.”

GOBOULT is advancing into the ₹2,000+ average selling price (ASP) segment, where it will provide a product portfolio that prioritises design and places a greater emphasis on wearables, fashion-aligned audio devices, and tech-driven personal gear. The brand is bolstering its premiumization strategy by prioritizing product innovation, Gen Z design sensibilities, and an omnichannel presence.

GOBOULT will increase its retail presence from 3,000 to over 30,000 stores in general trade, modern retail, and experience-first formats over the course of the next 18 months. It is expected that this will lead to a significant shift in the company's revenue balance, as offline sales become a critical aspect of the business

The company is allocating a sum of 25 crores to R&D and design innovation, with a particular focus on the development of an AI-first company, building more intelligent hardware, the deeper integration of software, and the creation of intuitive user experiences. Furthermore, it plans to build up its engineering and design teams to facilitate this expansion.

GOBOULT is presently in the process of preparing for international expansion by next year, with an initial focus on the United States, Europe, Southeast Asia, and East Asia. The new name and identity have been developed to resonate with both Indian and global audiences, positioning GOBOULT as a personal tech brand that is prepared for the future.

"We are coordinating to ensure that all touchpoints of our business deliver a premium experience, including the retail floor, packaging, and product. Our expanded retail presence, robust product pipeline, and global expansion strategy position GOBOULT for its next growth chapter as we build toward our ₹2,000 crore vision by 2030," said Tarun Gupta, Co-founder of GOBOULT.

This transformation reflects GOBOULT's aspiration to become one of India's most prestigious personal technology brands, thereby laying the foundation for future IPO readiness and long-term global expansion.