Western Digital enables partners to run their businesses in the digital-first world

Khalid Wani 
Senior Director - Sales, India, Western Digital

“We undertake focused initiatives for our partners to help them understand the products better. We continue to reinvent the way that we work with our partners. It is exciting to see that our efforts are paying off, across our channel partner spectrum.”

For an organization such as Western Digital, channel partners are critical to success. Therefore, partner programs are extremely important. It runs one of the strongest and most successful partner programs for storage products in the channel today. Its channel partners play a crucial role in the Western Digital brand’s success and is a natural extension of its business. It understands the importance and requirements of recognizing and rewarding their performance. 

Western Digital runs various channel partner programs to educate and equip its channel partners to leverage diverse market opportunities. It also offers them support to better connect with consumers. Similarly, it appreciates and rewards the value that partners bring to the business and has institutionalized several reward initiatives for channel partners. For example, the SanDisk League of Heroes (SLH) recognizes and rewards the high-performing channel partners in the consumer segment while the MyWD Partner reward program enables and encourages partners who sell storage drives, NAS and surveillance/smart video solutions. 

Western Digital regularly organizes training programs for partners to prepare them for the evolving customer needs, dynamic business landscape, and market trends and keep them updated about relevant solutions and products. 

Over the years, Western Digital has been consolidating and segmenting its channel partners for growth in key channel networks ranging from mobile, retail, IT, surveillance, and enterprise channel networks. It has an integrated channel marketing strategy built on three key pillars - education, reward, and engagement. In recent years, Western Digital has also aided its partners with digital toolkits, such as TechTalkApp, which helps them adapt to shifts, trends and new technology in today’s digital world. It also offers product collaterals and sales generation resources and connects them with prospects across social platforms. This has enabled the partners to run their businesses efficiently in the digital-first world. Western Digital is committed to introducing more rewards programs and initiatives in the future to empower its channel partners.