WD has roped in Redington (India) as a national distributor to sell WD's full range of internal and external products in the country. With this tie-up, WD will expand its reach through Redington's extensive network of over 18,700 channel partners in India.
"Strengthening our channel base is one of our focus areas for 2010 and we are keen to work with a firm that brings deep domain expertise coupled with a pan-India footprint. Redington (India) Ltd. has an established capability in these markets and will provide immense value to our offerings. We are delighted to have Redington as our distributor, and look forward to a long and mutually beneficial relationship," said Sushil Bandi, Country Manager for the Indian Subcontinent, Western Digital.
Commenting on the association, P. S. Neogi, President, Redington (India) Ltd., said, "This partnership with a global giant like Western Digital will enable us to leverage their solutions and offerings to diversify our portfolio of products for the channel community and cater to the growing storage demand. Our nationwide network and infrastructure will help WD make deeper inroads into the regional markets of India."
