Weston has announced its entry into the cellular phone market. To begin with, Weston will launch its mobiles in North & East of India and will subsequently be launched in the rest of India.
"Our foray into the telecom vertical is in keeping with our vision to provide consumers with high-quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India, keeping in mind the features to price ratio,"said Sunil Vachani, Chairman & Managing Director, Weston Group.
"We plan to manufacture our own cell phones with R & D and designed adopted from China. A new unit for mobile phones will be set up in Sela Que in Dehradun, Uttarakhand, with a capacity of five lakh GSM and CDMA cell phones per month. The plant will start production in 2011. Till then, the Company will procure cell phones from OEMs in China where quality control and system will be done under Weston team," Vachani further added.
Weston handsets would come with features like high-quality audio & video player, Java, Bluetooth, video chat, auto call record. Also, Weston handsets would have built-in answering machine to give users advantage of Voice Mail Box without incurring additional cost charged by service providers are other interesting features.
