Intending to manage the high data traffic, Microsoft India(NASDAQ:MSFT) has released the Coke Studio MTV app developed by Winjit Technologies on Windows Phone and Windows 8. Â With this announcement, the developer expects traffic to increase twofold on the increasingly popular songs of Coke Studio. This season is expected to see a higher flow of traffic and downloads where Windows Azure will play a critical role in scalability.
Ashwin Kandoi, Co-founder, Winjit said, “We have been hosting our backend infrastructure with various hosts and Cloud service providers in the past. But, for the Coke Studio MTV app, we really needed a robust, enterprise grade cloud platform as we expect extremely high usage for the app. Windows Azure proved to be the perfect fit here.”
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Srikanth Karnakota, Director, Server and Tools Business, Microsoft said, “Windows Azure enables CokeStudio MTV scale dynamically based on user traffic and provides a seamless experience for their end users across multiple devices. It is amazing to note that it took only three weeks for Winjit Technologies team to build and deploy the app on Windows Azure. Further, apps like these have high and low traffic waves hitting them and Windows Azure which offers pay-as-you-go model where the charges are not by a day or by an hour but by a minute really help in saving costs.”
This app is free and available for download from the Windows Store and the Windows Phone Store.
