Wynk Music crosses 50 mn milestone

Wynk Music, the OTT music app from Bharti Airtel today crossed the 50 million app installs mark, underlining its growing popularity amongst music lovers in India.

Wynk music now plays approximately one billion songs per month. The app has seen number of daily songs streamed grow by 200% over the last one year and its users are spending more average daily time on the app.

Wynk is amongst the most downloaded music streaming apps in India with close to 100,000 daily installs. 45% of the overall Wynk users are non-Airtel customers, making it one of the largest carrier agnostic platforms from a telco globally.

Kartik Sheth, CEO, Wynk said, “This milestone is a testament to the love we get from our users and we want to thank them for their support in making this exciting journey possible. We remain obsessed with delivering the best experience to our users and will continue to bring more in-app innovations and make significant investments to raise the bar further. Also, at Wynk we are very proud to have contributed to the cause of curbing piracy by bringing music to users in a convenient and affordable manner.”

“To be able to continue driving innovation and upping the user experience, we have rolled out a few app monetization pilots, which we plan to scale up as part of our growth strategy,” added Kartik Sheth.

Bollywood music is still the most popular category for Wynk users, making up 54% of overall songs plays. English music has grown to 26% and Regional music makes up for the remaining share. Along with a deeper regional music focus, Wynk recently added the entire repertoire of most in-demand international artists- Metallica & Taylor Swift.

Wynk’s carefully curated content kitty boasts of close to 3 million songs from over 500 labels in 12 regional languages. Wynk has streaming partnership rights with nearly all content providers and labels in the industry providing users an unmatchable entertainment experience.