Wynn Telecom unveiled a range of seven dual-SIM mobile handsets in the capital with its new brand ambassador Bipasha Basu. The handsets are a mix of utility, multimedia and Qwerty phones. The company is expected to make an initial investment of Rs 500 crore in both India and China in the coming 2 years, of which 80% would be for India alone.
Rakesh Malhotra, Founder and Chairman, Wynn telecom Ltd. Said, "We want to be among top three Indian mobile brands within 12 months. We are sure that our brand association with Bipasha Basu will establish a strong customer connect with our brands’ attributes." He further added, "Our main target markets are tier 2, tier 3 cities and rural India. Around 90 per cent of our handset will be below Rs 5000 and 60 per cent of them will be below Rs 3000.
"With its perfect combination of stylish looks and rich features, Wynncom mobile phones have been crafted keeping in mind that both style and performance are equally important. This makes Wynncom the phone of the masses as they have variety to offer to one and all." said Bipasha Basu.
Presently, Wynncom handsets are being imported from China but it is soon going to set up its own manufacturing unit in Himachal Pradesh, on which a sum of Rs 270 crore would be invested.
The company is a new venture of the 2,500 Cr SAR group. It has launched its products simultaneously through a PAN India network of 400+ Distributors and 25,000+ Retail counters. Wynncom has also started its wholly owned subsidiary in China to set-up Design Engineering and Manufacturing operations in Shenzhen.
The price range of these handsets start from Rs. 1,500 to Rs. 5000.
