X is set to transform itself further in 2025 with the introduction of financial services under “X Money” and a streaming platform called “X TV.” The announcement was made by X CEO Linda Yaccarino. The CEO underscored the platform’s ambition to evolve into an all-encompassing “everything app” that rivals China’s WeChat.
X Money is expected to function as a payment platform, while X TV is speculated to become a streaming hub for live sports and other media content.
Yaccarino revealed the 2025 roadmap in a New Year’s post on X, highlighting plans to connect users “in ways never thought possible.” These services aim to expand X beyond its social media origins.
As part of its broader push into artificial intelligence, the platform also plans to enhance Grok, its AI chatbot.
The announcement aligns with the vision first shared during the platform’s rebranding from Twitter to X in 2023. The rebranding marked significant changes, including the introduction of X Premium, the removal of the legacy verification system, and the replacement of the iconic bird logo with a sleek X symbol.
Under Elon Musk’s leadership, X has pivoted towards becoming a multifaceted platform. With its 2025 expansion into financial and streaming services, the company plans to solidify its position as more than just a social media platform, creating a unified hub for communication, entertainment, and commerce.
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