Xerox India has demonstrated its digital printing strength with a wide range of revenue-generating applications, products and solutions at IPEX South Asia 2011.
Xerox's key message for the show "Ready for Real Business Live", set the stage for attendees to learn how Xerox can help print providers succeed, as the economy improves, maximize business profitability and explore new growth opportunities with the right mix of innovation & proven hardware technology.
Pankaj Kalra, Head, Graphic Communications Business, Xerox India, said, "Xerox has been a pioneer in bringing innovative technology solutions to the Indian market to accelerate the growth of digital printing industry. We identified Ready for Real Business Live! for this year's theme at IPEX 2011, as we believe in constantly engaging with our partners and customers to address their business-specific requirements. The tools that we showcased at the event have generated significant interest within our partners and customers."
At its booth Xerox showcased portfolio of digital presses, applications & automated workflow solutions. In addition, revenue-generating customer applications in areas of marketing communication, personalized printing, book publishing, digital photo-printing and security printing were also showcased. The key attraction among the Digital color press was the launch of the high end digital press, Xerox DocuColor 8080.
Vipin Tuteja, Executive Director, Technology, Channels and International Business, Xerox India, said, "Xerox has invested in partnering with the printing fraternity for a long time, and this close interaction provides us with a unique opportunity to offer real business solutions to real business challenges. Xerox's commitment to offer the latest technology and world-class equipments to the Indian market-place is also reflected in the simultaneous world-wide launch of the Xerox DocuColor 8080. We are confident that this will further strengthen the equity Xerox enjoys in the digital printing domain."
